We helped Ambra establish itself as a leader in online wine sales and simplify wine selection for their customers.

Challenge

Ambra aimed to become a leader in online wine sales while also guiding customers through the complexities of wine selection.

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What we did

We assumed responsibility for infrastructure, backend, CRM, and mobile development. Our teams implemented an SSO solution to simplify the UX and enable a seamless use of e-commerce and mobile apps. Additionally, we redesigned and rebuilt the iOS and Android apps to align them with the current market standards and incorporated a mobile shopping cart, bridging the gap between the mobile and e-commerce platforms.

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Result

We’ve successfully achieved the primary objective of significantly improving the user experience. Users can initiate their experience in the mobile app, where they can learn about wine, explore the offerings, and add their preferred selections to the shopping cart. Subsequently, they are directed to the e-commerce system to complete their purchase. The SSO solution works seamlessly, resulting in high customer satisfaction.